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Hipertensi adalah keadaan peningkatan tekanan darah yang akan memberi gejala lanjut ke suatu organ target. Dari data Profil Kabupaten Lima Puluh Kota pada tahun 2016, puskesmas tanjung pati merupakan puskesmas terbanyak no 2 dengan jumlah kasus 191 kasus. Penelitian ini bertujuan menganalisis gambaran secara mendalam tentang analisis pelaksanaan strategi promkes penyakit hipertensi di Puskesmas tanjung pati tahun 2018. Penelitian ini menggunakan metode kualitatif , dengan pendekatan case study, Informan dalam penelitian ini berjumlah 12 orang untuk diminta keterangan meliputi : Kepala Puskesmas Tanjung Pati, pemegang Program Promosi Kesehatan, Pemegang program PTM, 2 orang Kader Posbindu PTM, 2 Orang Tokoh Masyarakat, 5 orang masyarakat penderita hipertensi. Hasil penelitian menunjukan bahwa dalam menjalankan proses Promosi Kesehatan, ketersediaan dana dirasakan masih belum cukup, kebijakan/ aturan belum maksimal, sarana yang digunakan sudah memadai. Dan untuk pelaksanaan perencanaan juga belum maksimal tetapi dalam hal perencanaan Puskesmas Tanjung pati sudah berjalan dengan baik serta pelaksanaan strategi promkes penyakit hipertensi belum berjalan dengan baik. Kesimpulan dari hasil penelitian menyatakan bahwa strategi promosi kesehatan penyakit hipertensi di puskesmas tanjung pati belum berjalan sesuai dengan pedoman manajamen pengendalian penyakit tidak menular. Supaya lebih maksimal dalam menjalankan tugasnya puskesmas tanjung pati harus meningkatkan dana dan kebijakan.

Hypertension is an increasing blood pressure. It will provide further symptoms to a target organ. From the data of Lima Puluh Kota Profile in 2016, Tanjung Pati Community Health Center was the second largest Community Health Center had 191 cases of hypertension. The purpose of this research was to analyze of the implementation of hypertension health promotion strategies at Tanjung pati Community Health Center in 2018. This research used a qualitative method with a case study approach. The informants in this research were 12 people. They were asked information about the head of Tanjung Pati Health Center, Health Promotion Program holder, PTM program holder, 2 Integrated Coaching Posts, PTM Cadres, 2 Community Leaders and 5 community members hypertensive sufferers. The results of this research showed that in carrying out the health promotion process, the availability of funds was insufficient, the rules were not optimal and the facilities used were adequate. And for the implementation of planning it is also not maximized but in the case of planning the puslesmas tanjung pati health center has been going well and the implementation of hypertension helath promotion strategies have not gone well. In conclusion, the health promotion strategy of hypertension in Tanjung Pati Community Health Center had not been carried out in accordance with management guidelines for control of non-communicable diseases. Then, Tanjung Pati Community Health Center has to increase their funds and policies in order to have optimal program.